Meet The Founder

Vika Shipalana

Vika is the former Prestige Director for Pernod Ricard SA and has a career spanning over 14 years in the corporate sector and 4+ years as an entrepreneur. She worked briefly in telecommunications but has spent most of her career in the FMCG sector working in the sales, trade marketing and brand marketing divisions. Before her move into entrepreneurship, Vika’s career highlight was the 2,5 years she spent as the Prestige Director for Pernod Ricard, SA.
Her primary responsibility was to establish and grow the Pernod Ricard prestige portfolio of brands (which included High End Champagnes and Ultra Premium Spirits), amongst HNWI and UHNWI’s in South Africa.
This role was the key driver and motivator which led to her finally establishing her own business in 2018 as a consultant for luxury brands and High Net Worth individuals, offering services such as Luxury Concierge Services, ”Money can’t buy Luxury Experiences” as well as Bespoke & Tailored luxury travel experiences. Vika is a visionary who prides herself on excellence and believes that nothing is impossible if you believe. Her aim is to one day run a large conglomerate that will house some of the most iconic luxury brands and luxury service businesses from across the continent and the globe.
Vika is currently a Director for VS Luxury Group & The Allure Group and is a Non-Executive Director at Meridian Wines and SA Harvest (a non profit organisation). She is also on the advisory Board for Industrie Africa and also serves on the world renowned Soho House global private members’ club committee, focusing on the South African market.


VS LUXURY GROUP is more than a luxury brands’ consultancy. We pride ourselves on being passionate about helping brands form meaningful and lasting connections with their target clients and consumers



Campaign planning, execution & evaluation

Brand collaborations, associations and partnerships

Luxury lifestyle experiences

PR, Digital and Social Media campaigns


Beautifully curated pieces from artisans and designers across the continent and the globe

Customized gifts to suit the brief and occasion


Bespoke Affluent consumer & High Net Worth individual Experiences

Travel Experiences


Corporate Venues, Bars & Restaurants, Private Residences

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